Established in 2016 and renewed in 2021 by Visit Big Bear (VBB), previously named the “Big Bear Visitors Bureau,” the Big Bear Lake Tourism Business Improvement District (BBLTBID) is an assessment district Established in 2016 and renewed in 2021 aimed at supporting assessed businesses through ongoing funding for marketing and sales promotions. This proven strategy, utilized in various destination areas nationwide, directly boosts room night and lift ticket sales directly to payors.