Rick Herrick was elected to the Big Bear Lake City Council in November 2006 and re-elected in November 2010 and most recently in November 2014. Currently, Rick serves as a Director on both the Big Bear Area Regional Wastewater Agency (BBARWA) Board of Directors and Big Bear Fire Authority Board of Directors, and Vice Chairman of the Big Bear Lake Fire Protection District. He has an extensive public service background in the Big Bear Community, is an active member of Rotary International, and a coach for the Snow Summit Junior Race Development Team. Rick has previously served as President of the Chamber of Commerce, Director for the Bear Valley Parks and Recreation District, and Chairman of the Department of Water & Power Board of Commissioners. In 1999 Rick was honored with the National Crystal Award for excellence in community service from the National Association of Broadcasters.
While attending college, Rick was Program Director and Sales Manager of KXLU-AM/FM broadcasting from Loyola Marymount University. Throughout his extensive radio career he worked as a sales account executive for KIKF-FM in Orange County, and KABC-AM and KBIG-FM in Los Angeles. Rick and his wife moved to Big Bear in 1995 to build Big Bear’s radio station, KBHR-FM 93.3, an outdoor advertising company and BigBearNews.com, and have been members of the Valley community ever since.